18 May 2018
Hitch & Deutsche Telekom to roll out Smart Home technology in Norway
Norwegian energy companies are launching the Smart Home Solution Hitch, based on Deutsche Telekom’s smart home portfolio. With an open platform and brands like Sonos, Philips and Miele onboard, they are now entering the Norwegian consumer market
Deutsche Telekom's Smart Home Solution is being rolled out in seven European countries. Through a home hub, consumers can connect their smart devices and control the home from a single app. Deutsche Telekom’s platform already supports over 250 devices from various brands.
“Our Smart Home Platform has been successful in Germany and we are pleased to expand our European footprint together with Hitch and that Norwegian consumers now are able to get smart home access through our ecosystem”, says Thomas Rockmann, Vice President Connected Home, Deutsche Telekom.
New business areas
Espen Hansen is the CEO of Hitch, a newly established Norwegian company, that has an exclusive partnership agreement with Deutsche Telekom in Norway. “It is a great opportunity for Hitch and our partners to enter into new business areas connected to energy use and home automation. Deutsche Telekom has an established Smart Home solution that we are adapting to our Norwegian customers. We have a long-term goal of becoming leaders within Smart Home Technology in Norway”, Hansen says.
A lot of Norwegian homes are already equipped with some smart home technology, but few are using the technology to the full. With a solution from Hitch, all devices can be controlled by one app, which increases accessibility.
“We believe this is the right time to enter the market. Norwegians are starting to become used to products like these, and there is an increasing number of businesses operating within the Smart Home sphere, but no market leader. The global players - Apple Homekit, Google Home and Amazon Alexa - lack national adaptation. Our benefit is that we use an open platform that implies that we do not have to go head to head with our competitors, we will include them”, says Hansen.
The serial digital entrepreneur Bente Sollid Storehaug started as chairwoman of the board for the company in March. She has extensive experience with technology start-ups. She sees a trend in the technology market, where we are connecting and digitizing our homes, cars and cities.
“Consumers are interested in sustainability, smart solutions, energy saving and having the opportunity to monitor their energy use. And they are interested in technology. Everyone has a smart phone in their pocket, and we see that new solutions are entering the home”, Sollid Storehaug says.
“Hitch’s offer is based on an award-winning ecosystem, and I am convinced that when this technology is now adapted to Norwegian conditions, we will have an attractive package for Norwegian homes”, she adds.
Will grow with partners
Hitch sells the service both through partners and directly on Hitch.no. As Hitch is launched for the consumer market, the company is also seeking more partners to enable growth over the coming years.
“This is good timing and has enormous growth potential for Hitch. We have our own structure with strong local partners, that gives good opportunity for success ahead. We are looking for more partners, including national partners. There will be structural changes ahead”, Sollid Storehaug says.
Today, Hitch has a customer base of around 150,000 homes, from the 15 power providers.
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