04 Sep 2018

258 million embedded car OEM telematics subscribers by 2023

According to a new research report from the IoT analyst firm Berg Insight, the number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 31.9 percent from 49.0 million subscribers at the end of 2017 to 258.1 million subscribers at the end of 2023. Moreover, Berg Insight forecasts that shipments of embedded car OEM telematics systems worldwide will grow from 26.8 million units in 2017 to reach 67.2 million units in 2023, which represents an attach rate of 71.7 percent.

Connected car services have evolved from being a differentiating factor to a common feature with a high attach rate among the premium car brands and are rapidly becoming increasingly common in mid-range vehicles. GM’s OnStar was launched 20 years ago and is today has well above 14.0 million users in total, out of which 12.3 million were in North America by year-end 2017. BMW includes telematics hardware as a standard feature on all its cars sold in 45 markets worldwide and has the second largest user base of an estimated 8.0 million equipped vehicles. PSA Group is currently in third place with 2.9 million connected vehicles in Europe. The carmaker launched an emergency and assistance call service already in 2003. Additional automotive OEMs with over 2 million telematics subscribers also include Hyundai, Mercedes-Benz, Toyota/Lexus and FCA Group.

“There are several connected car services that experience growing demand from stakeholders including consumers, car manufacturers, governments and various third parties as awareness of the value of telematics spreads”, said Martin Svegander, IoT analyst at Berg Insight. The leading carmakers are gradually exploring new use cases and business models for telematics such as premium concierge services, usage-based insurance and personal carsharing. “Recently, we have also seen GM, Jaguar Land Rover and Hyundai launch in-vehicle commerce platforms that create opportunities for retailers and merchants to connect with consumers”, added Mr. Svegander.

Most popular news in Processing & embedded

Infineon expands U.S.-based IoT security R&D program
Location tracking software for up to 5,000 objects
Renesas and OpenSynergy adopted for automotive multi-display cockpit
One slot 6U VPX benchtop development chassis with RTM
Akida Architecture launched, a Neuromorphic System-on-Chip

All news in this channel | All news


Share this page


Want more like this? Register for our newsletter






Stray field immunity is essential to magnetic sensing in modern automotive applications Nick Czarnecki | Melexis B. V.
Stray field immunity is essential to magnetic sensing in modern automotive applications
A combination of environmental awareness and consumer demand is driving the automotive industry to produce ever-more efficient vehicles. Whether this is the highly-publicized Electric Vehicles (EV) / Hybrid Electric Vehicles (HEV) or simply updates to the existing internal combustion engine (ICE) based vehicles, modern vehicles are bristling with technology – and this is only set to grow in the future.









Radio-Electronics.com is operated and owned by Adrio Communications Ltd and edited by Ian Poole. All information is © Adrio Communications Ltd and may not be copied except for individual personal use. This includes copying material in whatever form into website pages. While every effort is made to ensure the accuracy of the information on Radio-Electronics.com, no liability is accepted for any consequences of using it. This site uses cookies. By using this site, these terms including the use of cookies are accepted. More explanation can be found in our Privacy Policy