31 Oct 2014

Digi-Key online success

Many distributors are rapidly moving to on-line presences only to streamline their operations.

One of the first to discontinue their paper catalogue was Digi-Key. With an inventory as large as theirs, they were finding that it was out of data by the time it was printed and delivered. Now with an on-line presence only, new lines as well as inventory levels can be updated dynamically.

Obviously one of the major issues facing any company with moving to on-line only is whether it will be a success. Recently Digi-Key has announced an enormous spike in web traffic and on-line orders placed by design engineers in Europe. Already very successful in North America, Digi-Key announced today that engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their "go to" resource for electronic component selection and availability. The company also announced today a record increase in European sales with an average of 26-percent year-over-year growth in 2014, as compared to the first three quarters of last year.

After formally announcing its European presence just two years ago, Digi-Key has quickly become known for its unmatched selection of electronic components including one million in-stock parts available for next-day delivery. Today, 81 localized Digi-Key websites represent 10 local languages and 16 different currencies. The company attributes over 42% of its sales revenue to customers outside of the United States.

A recent Forrester study validates the trend with a predicted growth rate of 11-percent per year across Europe with strong numbers in 2014 representing the UK and Germany with the next wave of growth coming from Southern Europe, namely Italy and Spain.

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