28 Oct 2014
Digi-Key 2014 European sales increased
Attributes 26% Annual Growth to its Next Gen Distribution Model and an Expanded Local Presence
Digi-Key Corporation has seen very strong growth of its business within Europe. The rate of increase has averaged around 26% year-over-year across the entire region.
The company attributes this rapid sales growth to its continued global expansion of local sales and support resources and the strength of its next generation, hybrid distribution model which combines ecommerce savvy with personalized value-add services.
Focussing on meeting customers’ requirements and on swift reliable deliveries, Digi-Key has been able to boast of its customer satisfaction levels in North America, European. Coupled with its increased presence in Europe, this has enabled significant levels of confidence and hence growth.
“European contract manufacturers and OEMs are seeking out ways to shorten their cycle time and speed time to market,” said Chris Beeson, EVP of Sales and Supplier Management. “With Digi-Key, they not only benefit from an unmatched selection of in stock products but they also gain personalized services in support of their demanding supply chain requirements. Today, we’re rapidly gaining customers in the EMEA region because now they’re discovering that Digi-Key, with the support of our suppliers, is becoming a viable solution.”
Digi-Key’s unique hybrid distribution model is centred around a vast inventory of available components and the ability to quickly process and ship high-mix, low volume orders, guaranteeing same-day shipping for orders. Besides rapid fulfilment, contract manufacturers and OEMs benefit from Digi-Key’s long tail model by eliminating inventory risk, accelerating time to market and benefiting from an assurance of product supply.
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