21 Nov 2017

PRESENCE solution enables cellular micro-proximity customer analytics

Following successful customer deployments and trials, ip.access has announced it has signed a partnership agreement with O2 to deliver micro-proximity customer analytics through the ip.access PRESENCE solution.

Over the last year, O2 has deployed PRESENCE sensors into selected enterprise customer properties across a range of market segments, including differing use-case applications in Retail, Banking, Transport, Stadia and Tourism. The PRESENCE sensors incorporate 3G, LTE, Wi-Fi, Bluetooth and GPS technologies that enable O2 to recognise subscribers as they enter chosen customer sites. The sensor data is anonymised to ensure it fits within the operator’s privacy and permissions frameworks to guarantee end-user privacy.

PRESENCE sensors gather rich analytical data which provide actionable behavioural insights for businesses who want to truly understand who visits their venues, as well as the ability to provide targeted campaigns at a level of granularity that has not been previously possible. Importantly, the technology does not require any handset modifications or applications, nor does it need Bluetooth or Wifi to be switched on, making it a universal solution across all handsets.

Robert Franks, Director of Digital at O2 commented, “We are pleased to work with ip.access to add cellular micro-proximity to our capabilities. With rich data insight, PRESENCE enables us to help our customers in a variety of sectors understand what factors influence people visiting certain locations.”

"We are delighted with the success achieved in our joint engagement with O2 to date," explains Malcolm Gordon, CEO at ip.access. "We will continue supporting the operation in the UK with our outstanding technology and service capabilities, and I look forward to expanding this success.”

Most popular news in Cellular telecoms

Anokiwave Joins O-RAN Alliance
Mobile edge computing platform unlocks commercial opportunities
Cellular Signal Strength Surveys using SNYPER for M2M & IoT links
First decoupling and interconnection test of ZTE’s ZENIC SDN controller
CommScope enhances OneCell C-RAN small cells

All news in this channel | All news


Share this page


Want more like this? Register for our newsletter






Stray field immunity is essential to magnetic sensing in modern automotive applications Nick Czarnecki | Melexis B. V.
Stray field immunity is essential to magnetic sensing in modern automotive applications
A combination of environmental awareness and consumer demand is driving the automotive industry to produce ever-more efficient vehicles. Whether this is the highly-publicized Electric Vehicles (EV) / Hybrid Electric Vehicles (HEV) or simply updates to the existing internal combustion engine (ICE) based vehicles, modern vehicles are bristling with technology – and this is only set to grow in the future.









Radio-Electronics.com is operated and owned by Adrio Communications Ltd and edited by Ian Poole. All information is © Adrio Communications Ltd and may not be copied except for individual personal use. This includes copying material in whatever form into website pages. While every effort is made to ensure the accuracy of the information on Radio-Electronics.com, no liability is accepted for any consequences of using it. This site uses cookies. By using this site, these terms including the use of cookies are accepted. More explanation can be found in our Privacy Policy