02 May 2018

Effortel powers Tele2’s MVNO, TTK Mobile

Effortel, a mobile virtual network operator and enabler (MVNO/E), has worked with Tele2 Russia to deploy its first MVNO in Russia – TTK Mobile. The TTK MVNO is a new quad-play offering, taking advantage of Effortel’s ability to integrate complex mobile billing systems across multiple platforms to support converged services on a single invoice.

Launched late last year, TTK Mobile is a full service MVNO delivering voice and data services. In addition, Effortel integrated a complex mobile billing system seamlessly with existing internet, TV, and fixed line services to support a quad-play offering, with subscribers benefiting from a single invoice.

Effortel has a strong track record working with operators and non-telecom brands to launch and manage MVNO services globally. It is working with large cable and internet service providers, as well as with retail brands, banks, fintech and utilities companies to launch and integrate mobile components, deploy MVNOs, and deliver seamless billing integration and management.

Liudvikas Andriulis, CMO of Effortel says: “Russia is a strategic market for us, especially as the adoption of mobile services is increasingly bolstered by new converged service offerings. We are delighted to be working with Tele2 Russia and enabling them to drive innovation in the region. Our platform allows operators to integrate complex mobile billing with legacy services to support converged services, and to track and monitor mobile usage in real time to support billing and charging. We deployed our platform in less than two months to support the rapid launch and rollout of the MVNO, which was a record for us.”

Arkadi Panitch, CEO of Effortel adds: “Converged services allow operators to open up new market opportunities, develop a more competitive offering, drive ARPU and reduce churn. We see Russia as an exciting opportunity to expand our footprint and support telecoms service providers and vertical brands as they recognise the value that MVNO services offer. We have a great deal of experience in the market which has been reflected by receiving the Best MVNE Award two years in a row.”

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