19 Oct 2018

Continual and Vodafone collaborate for 
mobility experience

Provider of Connected Car and subscriber Mobility Experience Analytics, Continual, has announced that it has been collaborating for the past two years with Vodafone Ireland (Ireland’s total communications provider), and Vodafone Group (Vodafone’s international division), in a far-reaching project to analyze and improve the experience of subscribers travelling on roads.

Vodafone Ireland identified road experience as one of the first areas where optimization solutions using big data and machine learning techniques would yield very noticeable improvements for its customers, and hence became an area of focus for Vodafone Ireland. Vodafone is also actively preparing for the launch of 5G services internationally, and this connected mobility intelligence is helping Vodafone to prove the feasibility of accurately controlling the quality of service for Connected Cars, a pre-requisite towards the journey of Autonomous Cars.

The research program has yielded a unique set of predictions relating to the numbers of customers using particular routes in Ireland, along with a measure of the data volumes and call minutes they consume, and accurate quality of experience metrics. The technology has been validated using extensive lab and field testing in Ireland with the backing of Vodafone Group internationally, and has proven the improvement in voice and data performance delivered in the roads where applied.

“Vodafone’s success has been built on its forward thinking and willingness to explore technology innovations,” said Max Gasparroni, Head of Networks, Vodafone Ireland. “Collaborating with Continual to exploit cutting-edge technologies such as AI, Big Data, and Machine Learning has enabled us to take a further step forward on the journey towards 5G and associated compelling use cases. In addition, it reinforces our market leadership in delivering high quality communication experience for driving- and passenger-subscribers”.

“Vodafone Ireland continuously invests and researches technologies to perfect the experiences of its subscribers under mobility conditions,” said Omer Geva, President of Continual. “We have been able to provide them with a powerful and innovative tool that not only measures network experiences and demonstrates real and dramatic improvements, but also predicts subscriber communication patterns in mobility”.

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