Effective Advertising for the Electronics Industry

Reaching the right people with your advertising ...

Radio-Electronics.com is a respected technical resource on the Internet for professional electronics engineers. By placing your advertising in front of these people, you can maximise the effectiveness of your advertising.

You can benefit from our advertising packages. We offer transparent and flexible options. You see what you are getting and we work with you and tailor the advertising to meet your needs.


Benefits ...

Our on-line advertising provides many advantages for advertisers:

  • Adaptable:   with today's website technology it is possible to exactly tailor campaigns to suit your needs. We provide support to enable you to achieve this.
  • Controllable:   using our advertisement management software it is possible to provide what you want, when you want it and how you want it - we can even provide "Geo" targeting.
  • Measurable:   using current on-line monitoring it is possible to find out exactly how your campaign is performing so we provide comprehensive statistics for you. However do not underestimate the benefits of branding on the Internet.
  • Targeted:   our website provides technical resources and analysis for electronics engineers. It is targeted at the people who make the real decisions about products.

Our readership ...

The readership of Radio-Electronics.com is growing rapidly as more people discover the value of our content. Traffic to the website is well over a 750 000 page impressions a month from over 350 000* visitors.

Our readers are worldwide. Recent statistics indicate where our visitors come from around the globe.


Country or region Percentage of traffic *
North America 29
Europe 24
Asia 34
Africa 4
Oceania
inc Australia
3

* Figures taken from Google Analytics.


Advertisements ...

We offer you advertising on a CPM (cost per thousand impressions) basis. We do not normally offer space for a month where you do not know what visibility you get. Regardless of the traffic on the website, you will receive the number of impressions you book. In addition to this, we offer excellent value for money as we are a lean dynamic publishing organisation offering rates that are particularly competitive.


Advertisement options ...

We offer advertising in four positions on the pages:


Leaderboard

728 x 90 pixel leaderboard advertisements across the site provides the highest visibility for branding.
Skyscraper

160 x 600 skyscraper for targeted areas within the site. Provides an excellent focus.
Multi-Purpose Unit

300 x 250 pixel medium rectangle MPU for targeted areas within the site provides unique

Advertisements are rotated with other advertisements to give the number of impressions you require.

We are able to support a variety of ad creative formats: JPEG, GIF (including animated GIF), Flash (.swf) - a gif fallback is advised for users that do not have flash supported), video ads that are generated by a rich media tag that uses HTML and JavaScript, or through a Flash (SWF) file, we also accept DART and DART re-direct tags. We are also able to support third party code, although we may not be able to record click throughs.


Advertisement costs ...

There are several options for advertising on Radio-Electronics.com


Advertisement
position
Advertisement
size
Cost per thousand impressions, CPM
Leaderboard 728 x 90 pixels
(Max file size 40 k)
£95.00
Multi-Purpose Unit 300 x 250 pixels
(Max file size 40 k)
£90.00
Skyscraper 160 x 600 pixels
(max file size 40 k)
£95.00

Charges are subject to UK VAT for UK transactions. Order subject to a minimum order value of £750. Orders subject to terms and conditions published on Radio-Electronics.Com website.


Sponsorship

We are also able to offer sponsorship of areas of the site. We aim to be flexible, but typically offer 100% advertising in one of the positions within that area of the site - typically the MPU (300x250). In addition to this we provide space for a banner 300 x 60 pixels to the right of the main site logo at the top of the page in that channel, and a small banner linked to the channel on the front page.

Costs for sponsorship are reflected in the traffic to that channel within the site. Call for further details.


Newsletter advertising

The weekly Radio-Electronics.com newsletter also offers an ideal opportunity for advertising.

With an opted in distribution list (we have not bought in contacts), this provides an excellent platform for advertising.


Advertisement
position
Advertisement
size
Cost per thousand impressions, CPM
Skyscraper 120 x 600 pixels
(Max file size 40 k)
.jpg or .gif only
Costs on application

Please note that animated gif files do not work as a result of the security restrictions on most email readers (Outlook, etc.).


Creatives

Most people will want to provide their own creatives, but in case you do not have the facilities to produce top quality graphic design, we work with two local companies who have produced excellent product and know the website. LW Design & Design Lynx.


Contact:

For further information, or to book an advertisement, please contact the Radio-Electronics.com team on:


Nick Walker
      +44 (0) 144 286 4191
      +44 (0) 778 593 8024
      Adrio Communications
      Contact-Us Form

PDF version of the Radio-Electronics.com media sheet and rate card

See also our Advertising terms and conditions.


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Radio-Electronics.com is operated and owned by Adrio Communications Ltd and edited by Ian Poole. All information is © Adrio Communications Ltd and may not be copied except for individual personal use. This includes copying material in whatever form into website pages. While every effort is made to ensure the accuracy of the information on Radio-Electronics.com, no liability is accepted for any consequences of using it. This site uses cookies. By using this site, these terms including the use of cookies are accepted. More explanation can be found in our Privacy Policy