30 Jul 2012

Sensewhere opens office in Silicon Valley

Indoor positioning software developer, Sensewhere, has opened a new office in California’s Silicon Valley.

Based in Mountain View in the San Francisco Bay area, the office is said to be a result of increased interest in indoor location technology and traction in the US, and will form a platform for the company's expansion into the US markets.

Sensewhere offers a crowd-sourced approach to indoor positioning that automatically cross references radio frequency (RF) access points via users’ own devices.

Its system is said to create an almost limitless proprietary and dynamic global RF location database. This database is self-generating and self-correcting. Unlike other solutions, the accuracy of sensewhere’s location information is not compromised if RF beacons are moved.

As the company explains, third parties can also tie into its system on a low risk, low-cost basis, paying for sensewhere’s location services as they go. The system requires no additional investments in location infrastructure, and works using the standard radio technologies available in most phones.

Rob Palfreyman, CEO of Sensewhere comments: “California is home to some of the world’s most innovative new companies; many of which are now keenly looking to utilise the extraordinary power of advanced indoor positioning to drive new revenue streams. Social networks, handset manufacturers, app companies, OS companies… all of these can tie into sensewhere’s backend systems to open up new customer opportunities, and set themselves apart from their competitors."

"As we expand and continue to enjoy success, The Valley really is the most logical place for us to be to engage with US customers,” he adds.

The company has recently launched a range of Android apps to demonstrate the power of its world-leading backend positioning technology, including Friendswhere, an indoor mapping and friend-location app, and snapp!, an app that allows users to post social media updates in a geographical context, even deep indoors.

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