31 May 2012

Cellint and Rogers to launch traffic service in Canada

Real-time road traffic information provider, Cellint Traffic Solutions, has signed an exclusive agreement with Rogers Communications to launch a country-wide traffic information service in Canada later this year.

The service will be delivered to car manufacturers, navigation providers, mobile users, mapping portals and government agencies. The first customer signed is a major public transit provider in Western Canada and service will begin later this year

“We are excited to work with Rogers and we already see great interest from major industry players and key customers,” said Ofer Avni, Cellint’s CEO. "The combination of Rogers and Cellint is about to provide a higher standard of traffic information service in Canada than ever seen before, enabling Canadian drivers to make the most informed decisions related to their driving plans in real time.”

Cellint's high resolution traffic information provides detection of all relevant slowdowns in real-time, similar to road sensors, as well as the most accurate travel time. It has been validated by Road Agencies and DOTs to match road sensors’ data quality.

So-called TrafficSense provides traffic information based on analysing anonymous signaling data of mobile phones operating on Rogers 2G and 3G networks in vehicles.

The proprietary technology is based on generating a unique cellular signature for each road. All active phones then provide anonymous travel time samples by matching their signaling data with the road signature database.

The traffic flow data is automatically analysed and is disseminated via text messages, voice messages, mapping information, TMC reports and other tools.

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