06 Mar 2017

RCS-based video call solution delivers enhanced viewing experience

ZTE has unveiled its rich communication services (RCS)-based video call solution to deliver an enhanced viewing experience to homes around the world. Based on a RCS platform and providing a stable video communication experience, the solution has been praised for its innovative performance by participating operators.

RCS is an ideal choice for operators to improve the user experience for calls and messaging, and to upgrade traditional value-added services (VAS), for example, from a traditional call centre to an interactive voice and video response (IVVR) system. ZTE’s RCS provides enhanced communication, unified entrance and openness capabilities.

RCS-based video calls can support multi-point 1080p (Full HD) video communication on both TV screens and mobile screens, and the high performance connection is more stable and convenient to use.

As global broadband and video services rapidly develop in 2017, a positive customer experience will be a growing priority. In order for service providers (SPs) to continue growth in the 4K wave, RCS-based video calls are a good choice for significantly improving users’ video quality-of-experience (V-QoE) and generating profit for operators. Fang Hui, ZTE’s vice president, said that RCS-based video calls have become an important part of “ZTE’s Big Video solution” and have helped to consolidate our leading position in the global market.

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