26 Feb 2017

Nokia relaunches iconic 3310 phone

In a launch meeting held on Sunday just ahead of Mobile World Congress, on Monday 27 February, Nokia announced the re-launch of its iconic 3310 mobile phone.

The Nokia 3310 gained many followers after its initial launch around 17 years ago. The phone was reliable, strong, and had a very long battery life extending into weeks, rather than the days of modern smartphones.

The new Nokia 3310 was one of the best-selling feature phones of all time. The old phone had a long life between charges and the new version boasts a 22-hour talk-time and month long stand-by - way beyond anything attainable for a smartphone. The new 3310 has a fresh and colourful updated design.

The 3310 relies on 2.5G connectivity. This has much slower data rates than 3G or 4G, but there again the 3310 is not a smartphone so it does not really need it. Also the phone is powered by the S30+ operating system, which allows web browsing but has a much smaller range of apps than Android or iOS. Its single camera is also restricted to two megapixels.

The Nokia 3310 is available in four distinctive colours – Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey both with a matte finish. The Nokia 3310 will retail at an average global retail price of €49.

This launch comes alongside the launch of three other Android based smartphones: the Nokia 3, Nokia 5 and Nokia 6. These new smartphones range in price between 139 and 299 Euros and offer a range of capabilities.

All these phones are marketed by HMD Global another Finnish company.

After the disastrous takeover by Microsoft oft he original Nokia phone range, it will be interesting to see how the new range of real Nokia phones fares against the stiff competition from a host of more established manufacturers,

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