27 Feb 2017
Contact Lenses Specifically Designed For Digital Lifestyles at #MWC17
Today people increasingly look at display screens of all shapes and sizes for days on end. The time taken looking at these screens and then looking away fr a secnd or two at semthing else is increasing. This causes eyestrain.
Now there is a solution for the associated eye tiredness and dryness considered ‘normal’4,6,7. The first contact lens specifically created for digital lifestyles is making its MWC debut: CooperVision® Biofinity Energys™ contact lenses with Digital Zone Optics™ lens design.
These pioneering contact lenses are engineered from the ground up, combining breakthrough optical properties with an advanced moisture-retaining polymer material. More than 7,000 optometry practices across North America and over 2,000 in Europe are now prescribing the lenses.
Seven in ten adults experience discomfort that comes with long hours of digital device use1, and it is most commonly felt after two or more hours in front of a digital screen, characterised by tiredness, dryness, and redness. More than a third of Millennials spend nine or more hours each day on digital devices1. Not surprisingly, 68 percent1 to 88 percent2 of Millennials report eye tiredness and dryness symptoms. Extended exposure to bright light, screen glare and longer periods of device use can contribute to the issue, which is becoming known as digital eye fatigue.
Biofinity Energys™ contact lenses are designed for all-day wear, helping people’s eyes better adapt so they can seamlessly and continuously shift focus between digital devices and offline activities. After one week of wear, eight out of ten digital device users agreed that Biofinity Energys™ lenses made their eyes feel less tired.3
Two novel elements are at the heart of the lens’ performance and optimisation for digital device users:
Digital Zone Optics lens design: this is a breakthrough that integrates multiple front-surface aspheric curves across the entire optical zone. This simulates what’s known as positive power in the centre of the lens, helping reduce strain on the eyes’ ciliary muscle as a person moves their gaze from on-screen to off-screen and back with less effort.
Aquaform Technology: This attracts and binds water throughout the lens material to retain moisture even during times of reduced blinking, which is common with device use. This helps with eye dryness and provides the hydration, breathability and softness that healthy eyes deserve.
The lenses also incorporate a smooth, naturally wettable surface design with a special rounded edge. This reduces interaction between the lens and the inside of the eyelids, improving long-lasting wearing comfort.
“This lens offers superior comfort and fit. I have no strain or fatigue throughout the work day,” noted Cameron Carlsted of Santa Monica, Calif., an early adopter of Biofinity Energys™. “At the end of the day my eyes still feel fresh.”
Dr. Bruce Lucas, a fourth-generation optometrist who practices in Woodland Hills, Calif. was among the first to begin fitting the lens.
“Nearly everyone who comes into my office is using digital devices throughout the day, and I’ve been seeing more tiredness and dryness as device use skyrockets. In my opinion, the Biofinity Energys™ lens is the most advanced on the market, thanks to CooperVision having the foresight and R&D muscle to take on this challenge. I’ve been prescribing Biofinity Energys™ to all of my eligible contact wearers – its performance is nothing short of remarkable, and is definitely a game changer.”
“There’s no reason for eye tiredness and dryness to continue to be accepted as normal for the millions of contact lens wearers who are looking at screens throughout the day,” said Rob Healey, Head of Brand, Europe, for CooperVision.
“As a contact lens specifically designed for millions of digital device users, Biofinity Energys™ paves the way for meeting their demanding needs in a wholly new manner. Our research and development team broke new ground, discovering a way to address both optical and comfort aspects in a contact lens created to be worn throughout the day.”
Biofinity Energys lenses are designed to be replaced monthly and require similar care and handling as other soft contact lenses. Consumers should consult with their eye care professional before wearing this or any other lens.
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