28 Apr 2016
StarHub enriches content offering with NAGRA's Netflix solution
NAGRA, an independent provider of content protection and multiscreen television solutions, announced it has successfully partnered with StarHub, one of Singaporeâ€™s pay TV operators, to launch the Netflix subscription-on-demand (SVOD) service on its Fibre TV platform.
The launch was facilitated by NAGRAâ€™s MediaLive Suite's set-top box reference platform and anyCAST CONNECT, the only operator-controlled security solution that is also Netflix-approved thus avoiding the integration of additional DRM solutions on the device.
â€śWe are excited to expand our on-demand content catalogue with one of the worldâ€™s most popular SVOD services,â€ť said Ms Wang Li-Na, Head of Product and Marketing, StarHub. â€śNAGRAâ€™s platform allows us to seamlessly integrate our existing Fibre TV content offering with Internet TV services such as Netflix to create a compelling new proposition for our customers.â€ť
â€śThe StarHub Netflix launch is an excellent example of how service providers can offer the best of two worlds by elegantly blending Internet TV services into a pay-TV offering,â€ť said Jean-Luc Jezouin, Senior Vice President of NAGRA Asia. â€śConsumers ultimately care about how conveniently they find the content they like and this is all about keeping the experience simple and smooth with intuitive use cases like Netflix as a channel, Netflix as an app and Netflix as a search result.â€ť
The NAGRA MediaLive Suiteâ€™s set-top box reference solution for Netflix, powered by OpenTV 5, allows service providers to offer the SVOD services as a channel in their existing content line-up through a single user interface and TV input, keeping viewers engaged and loyal to the service providerâ€™s brand. NAGRAâ€™s Netflix reference implementation also benefits from the NAGRA anyCAST CONNECT security solution, featuring a Netflix-approved DRM that avoids additional DRM integrations by directly leveraging content assets pre-encrypted by Netflix.
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